style

Cool Film Looks

Cyan shadows, minty greens and pale, airy skin — the Fuji side of the argument.

Cool renderings push shadows toward cyan and greens toward mint while keeping skin light rather than golden. Fujifilm built its whole colour identity here, and the look became shorthand for editorial and wedding photography in the 2010s. It suits foliage, overcast light and backlit scenes, and it is what most people are chasing when a warm preset feels too heavy.

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9 looks in this selection

Fuji 400H

The discontinued cult wedding film: cool, minty greens and pale, airy skin.

4 renderings

Fuji 160C

Fuji's neutral 160-speed professional negative — cooler and flatter than Kodak's equivalent.

4 renderings

Fuji 800Z

Fuji's fast professional negative: cool, grainy and surprisingly clean in mixed light.

4 renderings

Fuji Superia 200

The everyday drugstore Fuji look: bright greens, cool shadows, cheerful contrast.

1 rendering

Fuji Superia 400

The workhorse consumer Superia — green-forward colour with usable grain at ISO 400.

4 renderings

Kodak Ektachrome 100VS

Kodak's answer to Velvia: Very Saturated Ektachrome with a cooler, bluer bias.

2 renderings

Fuji Provia 100F

The neutral Fuji slide film: accurate colour, fine grain, high but controlled contrast.

2 renderings

Fuji 3510 Print

Fuji's cinema print stock — cooler and greener than Kodak's equivalent.

3 renderings

Fuji X-Trans III Pro Neg Std

A flat, neutral simulation modelled on professional portrait negative film.

1 rendering